Advertising Services

We provide cutting-edge advertising services for the Los Angeles business community.

 Restroom Advertising

Restrooms provide you with a captive audience targeted by a variety of demographics, including race, ethnicity, age, income, sex, and geography.

  • “If you went to the restroom three times, you'd read it again and again. Not only can indoor billboards reach a very discerning
    customer, but they've got that customer's undivided attention.” -Inc.
  • “Now Madison Avenue had invaded the restroom. It's surprising nobody has thought of this before.” -Newsweek
  • “Talk about a captive audience!” -The Jacksonville Business Journal
  • “Rest assured people have to read your ad...market studies have proven it to be effective.” -The Business Journal
  • “What a perfect place for an ad.” -The Houston Chronicle
  • “This was the only place in the world people would stand in line to read the advertising.” -The Boston Globe
  • “Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.” -Arizona State University
  • “Retention of impressions generated by restroom advertising was found to be on average 40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising commands focal levels of attention, thus enabling better comprehension and longer lasting impressions. Customers spend significant time reading restroom ads with no distractions.” -Rice University
  • “Of restroom advertising viewers, 98.9% reacted positively or neutral to seeing ads in the restroom facilities.” -Barbour & Monroe Marketing Research Studies
  • “When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate.” -Market Intelligence Media Research

Ad placement charges:

  • 8.5 x 11 inch ads are $1,000/yr. per ad per location;
  • 11 x 17 inch ads are $1,150/yr. per ad per location;
  • 18 x 24 inch ads are $1,300/yr. per ad per location;
  • 20 x 34 inch ads are $1,450/yr. per ad per location;
  • 22 x 28 inch ads are $1,600/yr. per ad per location;
  • 24 x 36 inch ads are $1,750/yr. per ad per location;
  • 27 x 40 inch ads are $1,900/yr. per ad per location;
  • 30 x 40 inch ads are $2,050/yr. per ad per location;
  • 40 x 60 inch ads are $2,200/yr. per ad per location.

Ads are installed beside vanity mirrors, above urinals or on the back of stall doors. Price includes frame, installation and vandalism monitoring. No agency commissions. Ads are subject to property management approval. You may pick the audience geographic area and/or venue type (e.g., restaurant, bar, mall, gas station, nightclub, hospital, retail store, or groceries). We will need a digital image of the ad you want placed at the venue before approval.

 Elevator Advertising

The most attractive aspect of elevator advertising is the large number of people it reaches. Elevator advertising is an effective, unforgettable way of reaching residents proving maximum impact with a captive audience all day, every day. The ads can't be turned off or discarded and are read over and over again. Your ad will be the first and last thing tenants and guests will see as they leave and return. The ads can be targeted by race, ethnicity, geography, and income.

Research by the Marketing Departments of Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver showed:

  • Elevator ads achieved the highest unaided medium awareness at 84%;
  • Elevator ads achieved the highest aided media recall at 96%;
  • On average, residents made four trips daily in their elevators;
  • On average, residents had two visitors each week;
  • 85% of comments regarding elevator advertising were favourable;
  • 82% felt that elevator ads are interesting to read.

Other studies have confirmed the impact of elevator advertising:

  • "Coors Light enjoys a disproportionately high total franchise among beer drinkers that live in apartments that have Coors Light advertising . . . it therefore appears that the elevator advertising has a positive impact on the brand's franchise." -Molson's
  • A controlled market test in a variety of different types of buildings over a six week period showed an increase in pizza sales ranging from 2 per cent in a seniors' building to 24% in a downtown building filled with younger people. -Pizza Pizza
  • Advertising for Wisk laundry detergent doubled the number of people who, in an independent market survey, said they had tried Wisk in the last twelve months. -Lever Brothers

Ad placement charges:

  • 8.5 x 11 inch ads are $1,000/yr. per ad per location;
  • 11 x 17 inch ads are $1,150/yr. per ad per location;
  • 18 x 24 inch ads are $1,300/yr. per ad per location;
  • 20 x 34 inch ads are $1,450/yr. per ad per location;
  • 22 x 28 inch ads are $1,600/yr. per ad per location;
  • 24 x 36 inch ads are $1,750/yr. per ad per location;
  • 27 x 40 inch ads are $1,900/yr. per ad per location;
  • 30 x 40 inch ads are $2,050/yr. per ad per location;
  • 40 x 60 inch ads are $2,200/yr. per ad per location.

Price includes frame, installation and vandalism monitoring. No agency commissions. Ads are subject to property management approval. You may pick the audience geographic area and/or venue type (commercial or residential). We will need a digital image of the ad you want placed at the venue before approval.

 Your Own Website

Want to increase sales, gain improved image and credibility, and provide 24-hour customer service? All this can be achieved with a well-marketed website. Since over 1 billion people use the Internet, it's a great vehicle to distribute information about your company. More and more people are using the Internet to research products and services; phone book and newspaper advertising are becoming a thing of the past. Website creation and maintenance services are $100 per hour.

Here are things you should conside including on your website:

  • Customer Testimonials. The best way to establish credibility is to show that your product or service really works. Including testimonials from satisfied customers explaining how your product or service has improved their lives does just that. And since it’s from an objective third party, it rings especially true to potential customers. It’s best to include the names and locations of satisfied customers. This personalizes their messages, adds credibility to their statements and shows that they’re real people who’ve enjoyed real benefits from your product or services.

  • Bio, Background or Credentials. An “About Us” page provides information about you, your staff and your company. Post pictures of yourself and your staff. This takes the anonymity out of doing business on the web and shows customers they’re buying from real people they can relate to. Position your company and explain what sets you apart in your industry. This goes beyond describing the benefits of your product or service—this is about you and your company establishing credibility.

  • FAQ. On your FAQ (frequently asked questions) page, provide a list of your customers’ most commonly asked questions and the answers to them. This can save you time and money. Instead of spending time answering customers’ questions over the phone, you can put up an FAQ page, which allows customers to essentially self-serve and get the answers they’re seeking. If you use a toll-free number, heading off customer calls with an FAQ page can save you lots of money.

  • News and Announcements. Include press releases and news about your company or your industry in this section. This helps you establish credibility through third-party sources. If you’ve been featured in any media, provide links to the articles.

  • Products and Services. Use this page to highlight one or more of your products and services. Consider it your online brochure.

  • Special Discounts or Promotional Offers. Try giving your website visitors a special deal. You'll probably get referrals.

  • Contact Information. Provide full contact information, including your name, mailing address, fax and phone numbers, and an e-mail link to you or customer service in an easy-to-find place on your site. If you don’t make it easy to reach you, some potential customers will jump to the conclusion that you’re unprofessional or possibly even disreputable.

  • Newsletters. If you send out e-newsletters or e-mails to your customer and prospect lists, let the website visitor sign up for them.

  • Legal. This would include guarantees, warranties and return policies. Make sure your privacy and security policy is easily accessible. How can you reassure them that your site is safe? By creating and openly explaining your privacy policy.Users don’t want their data shared with other sites or businesses.

 Online Advertising

If you don't market your website, no one will know it exists. More than 70% of households now use the Internet to search for local products and services. Your job is to put your website in front of those people. Internet marketing, also referred to as online marketing, is the marketing of your products or services over the Internet. Internet marketing is growing faster than other types of media. Our Internet Marketing services are $100 per hour. We can arrange the following Internet advertising campgaigns:

  • Display Advertising. Display advertising is a type of advertising that may contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. In periodicals, it can appear on the same page with, or a page adjacent to, general editorial content; as opposed to classified advertising, which generally appears in a distinct section and was traditionally text-only in a limited selection of typefaces. Display advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media that might include audio and video elements.

  • E-mail Marketing. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Email marketing is second only to search marketing as the most effective online marketing tactic. It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes. It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in. An advertiser can track users via bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing. Advertisers can generate repeat business affordably and automatically. We'll make sure you comply with the CAN-SPAM law.

  • Search Engine Marketing. Search Engine Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages.

  • Contextual Advertising. Contextual advertising is the term applied to advertisements appearing on websites or other media where the advertisements are selected and served by automated systems based on the content displayed by the user. Contextual advertising has made a major impact on earnings of many websites. As the ads are more targeted they are more likely to get clicked, thus generating revenue for the owner of the website. Advertising on a Website that is targeted to the specific individual who is visiting the Website. A contextual ad system scans the text of a Website for keywords and returns ads to the Webpage based on what the user is viewing, either through ads placed on the page or pop-up ads. For example, if the user is viewing a site about sports, and the site uses contextual advertising, the user might see ads for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising also is used by search engines to display ads on their search results pages based on what word(s) the user has searched for.

  • Pay Per Click. Pay per click is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

  • Paid Inclusion. Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis.

    To put together an effective marketing package, please complete the form below and we’ll contact you within one business day. You can also reach Mr. Mehrban directly at 1-800-978-1179 or morse@mehrban.com.